Starbucks Caffeinated Gum

ASK:

Introduce new Starbuck's product: caffeinated gum and create an advertising campaign that will stay consistent with brand voice.

INSIGHT:

Starbucks has a large loyal following that already gets most, if not all, their coffee from Starbucks and keeps up with new releases via their app and social media.

SOLUTION:

Prove the new product is a necessity for coffee drinkers on the go.
Why wait for a coffee break? Have your coffee anytime, anyplace.

* Completed for DePaul’s Advertising Foundations class

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