︎

Duck Egg Co. 


ASK:

Create an advertising campaign for a fictional product including print magazine ads, OOH ads, television and radio language. 

INSIGHT:

Duck eggs can stay fresh upto 6 weeks while chicken eggs only last 2 weeks. The thickness of the shell is what makes the egg more durability and free. The first thing that people buying eggs check is the expiration date so the main goal of this campaign is to highlight the freshness. 


* Completed for DePaul’s Advertising and Copywriting class